Riyadh, September 25, 2025 — Manga Productions, a subsidiary of Mohammed bin Salman Foundation “Misk,” today officially launched Sonic Racing: CrossWorlds on PlayStation5, PlayStation4, Nintendo Switch, Xbox Series X|S, Xbox One and Steam. The release comes under Manga Productions’ strategic partnership with SEGA to publish the title across the Middle East and North Africa, with Manga Productions leading regional publishing and marketing and creating opportunities for Saudi talent to participate in the publishing process.
Earlier this week, Manga Productions hosted a pre-launch showcase at Twisted Labs: Boulevard City in Riyadh, providing an exclusive hands-on experience ahead of the official release. The event drew leading gaming content creators, influencers and media. Featuring live gameplay challenges that highlighted the title’s competitive spirit. The activations significantly boosted awareness and positioned Sonic Racing: CrossWorlds as one of the region’s most anticipated racing titles this year.
“Sonic Racing: CrossWorlds” is the next-generation kart racing game developed by SEGA’s arcade racing team. The game’s standout feature is its dynamic track design, where players warp into an unknown world on the second lap of each race, making every race unpredictable and thrilling.
With a record-breaking 23 characters available at launch, the roster will continue to expand through post-launch updates, featuring guest appearances from Hatsune Miku, Joker (Persona 5 Royal), Ichiban Kasuga (Like a Dragon), Minecraft, SpongeBob SquarePants, and more.
Players can customize their racing strategies using over 70 types of “Gadgets,” each offering unique skills and advantages. The game also supports cross-play in online multiplayer, allowing up to 12 players to compete in a variety of exciting modes.
Commenting on the occasion, Eng. Abdulaziz Alnaghmoosh, Business Development and Content Licensing Director at Manga Productions, said: “This launch marks an important milestone in our journey to reinforce the Kingdom’s position as a leading regional hub for the games industry. It reflects our commitment to the creative economy through high-caliber international partnerships. We are equally focused on ensuring this expansion creates real opportunities to empower Saudi youth, engaging them across publishing and distribution, to cultivate a new generation of talent that will lead this industry locally and globally”.
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