Riyadh, February 8, 2026: Manga Productions, a subsidiary of Mohammed bin Salman Foundation” Misk”, has officially launched Nioh 3 in Arabic, in parallel with its global release on PlayStation 5 and Steam. The launch comes as part of Manga Productions’ partnership with the Japanese company Koei Tecmo Games to publish the game in the Middle East and North Africa. Through this collaboration, Manga Productions will oversee the game’s regional publishing, while also creating opportunities for Saudi talent to participate in publishing, marketing, and localization efforts.
Coinciding with the official launch, Manga Productions hosted a special event for Nioh 3 at Twisted Labs: Boulevard City in Riyadh, attended by Shibata Kohei, the producer of the game, leading content creators, gaming influencers, and media representatives. The event offered guests the opportunity to explore the game’s key new features and experience its action-packed combat gameplay firsthand, in addition to taking part in a range of interactive activities and challenges inspired by the game’s world. The event contributed to creating an engaging atmosphere, strengthening the game’s media presence, and solidifying its position among the regional gaming community as one of the most anticipated action titles of the year.
Nioh 3 is set in 1622 during a fierce power struggle in Edo Castle. After losing his claim to become Shogun, Kunimatsu falls to darkness, prompting his brother to travel back in time to save Japan from Yokai domination. The game features a unique open-field system with strategic mission freedom and introduces a new Ninja playstyle alongside the classic Samurai combat, offering an intense and immersive action experience.
Eng. Abdulaziz Alnaghmoosh, Business Development & Content Licensing Director at Manga Productions, stated: “Our partnership with Koei Tecmo on Nioh 3 goes beyond publishing the game; it extends to knowledge transfer and creating real opportunities for Saudi talent across publishing, marketing, and localization. We believe that building a sustainable games industry starts with empowering local talent and working with global partners who share this vision.”
Mr. Abdulaziz Almowani, Director of Marketing and Communications at Manga Productions, stated: “The launch of Nioh 3 marks an important step in strengthening the presence of global video games in the region. We are proud of our partnership with Koei Tecmo to deliver a unique experience for players, while also supporting Saudi talent and contributing to building a sustainable gaming ecosystem to global standards”.
It is worth noting that, Nioh 3 marks the latest chapter in the acclaimed dark samurai action RPG series, celebrated for its unique blend of Japanese mythology and intense combat. With over 8.5 million units sold worldwide.
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